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POWER
LEAGUE
OF
PRINTING
Starring
Rich Talarico (writer, Saturday Night Live),
Jack McBrayer (performer, Late Night with Conan O'Brien),
Sue Gillan (Second City Mainstage) and Ed Furman (Second
City Mainstage).
The
video highlights new Fuji products for vendors by demonstrating
the wrong way to sell to them. It was an instant hit
as soon as it was shown, and was so popular at the trade
show where it was exhibited that an extra 2,000 copies
were printed as giveaways. Later, Spark was asked to
produce two more videos based on the overwhelming success
of this piece.
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FUJI
Starring
Rich Talarico (writer, Saturday Night Live),
Jack McBrayer (performer, Late Night with Conan O'Brien),
Sue Gillan (Second City Mainstage) and Ed Furman (Second
City Mainstage).
The
video highlights new Fuji products for vendors by demonstrating
the wrong way to sell to them. It was an instant hit
as soon as it was shown, and was so popular at the trade
show where it was exhibited that an extra 2,000 copies
were printed as giveaways. Later, Spark was asked to
produce two more videos based on the overwhelming success
of this piece.
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FUJI
Starring
Rich Talarico (writer, Saturday Night Live),
Jack McBrayer (performer, Late Night with Conan O'Brien),
Sue Gillan (Second City Mainstage) and Ed Furman (Second
City Mainstage).
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LARGE
TELECOM
Issue:
Communication problems between Senior Sales Staff and
the Customer Service Department around billing and other
internal processes.
This
client called upon Spark to bridge this gap. After some
research, Spark found that much of the communication
problems arose from each group's basic lack of understanding
of what the other group did.
Solution:
Spark wrote and produced an entertaining and informative
video that was shown to both groups at the client's
annual meeting. The video helped turn a contentious
situation into one of mutual respect and even admiration,
and eventually helped the company to regain its lead
in the industry.
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A.
EICOFF ADVERTISING
This
clip features Spark's live performance for A. Eicoff
Advertising (a division of Ogilvy & Mather) as well
as selected client interviews.
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CONSULTING
FIRM
This
video features a sample scene from a live comedy show
for a large consulting firm's offsite. The scene pokes
fun at the overuse of Blackberrys by consulting firm
employees.
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CHICAGO
PUBLIC SCHOOLS
This
Chinese Language video for Chicago Public Schools features
an interview with Chicago mayor Richard Daley.
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NOTRE
DAME SCHOOL OF BUSINESS
This
is a sample of a workshop that Spark leads at the Notre
Dame Mendoza School of Business four times a year. There
are no more efficient, effective skills-building sessions
available than a Spark Creative Improvisational Experience
Workshop. Spark consults heavily with our clients to
create a customized curriculum to address specific participant
needs.
Spark
leads the group in these exercises and demonstrates
how they directly relate to participant's day-to-day
business lives. At the end of the workshop, participants
get on stage to perform their own "professional" show,
an additional step that helps participants internalize
the skills they've learned.
Interviewed
are Leo Burke (Associate Dean, Executive Education Program)
and Larry Myers (Boeing Co. and workshop participant).
The Notre Dame workshops focus more on overall experiential
bonding and team-building skills. Spark also leads workshops
that are both experiential and have a heavy academic
focus, with classroom studies, one-on-one skills mapping
and individual needs assessments.
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